Consumer Update

FDA Partners With WebMD to Better Serve Consumers

www.webmd.com/FDA

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The Food and Drug Administration (FDA) and WebMD are partnering to expand access to timely and reliable information for consumers. FDA Consumer Health Information will be featured on WebMD's site and in WebMD The Magazine.

"We are enthusiastic about this collaboration with WebMD because it will enable us to reach more consumers with accurate, science-based information that can help them improve their health," says Commissioner of Food and Drugs Andrew C. von Eschenbach, M.D.

According to Wayne Gattinella, president and chief executive officer of WebMD, "This important partnership is consistent with WebMD's longstanding mission of providing Americans access to credible and relevant health information."

A Multi-Media Approach

The partnership includes the following components:

A new online resource on WebMD.com (www.webmd.com/fda): This cross-linked joint resource features FDA consumer updates—timely and easy-to-read articles that are also posted on FDA's main consumer Web page (www.fda.gov/consumer/).

FDA contributions to WebMD The Magazine: FDA consumer updates will be featured at least three times a year in WebMD's bimonthly magazine, which reaches nearly 9 million consumers. The magazine is distributed to physician office waiting rooms across the country.
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Broader Reach

With more than 49 million unique visitors each month, WebMD provides timely health news and information. This partnership reflects FDA's interest in sharing product safety information with a wider audience in the most effective and convenient way.

Consumers have increased their use of all types of information sources to find health information, with the Internet leading the way as the fastest growing source, according to a national study released in August 2008 from the Center for Studying Health System Change. Researchers found that 32 percent of American consumers—70 million adults—conducted online health searches in 2007, compared with 16 percent in 2001.

The study also found that consumers who actively researched health concerns reported positive impacts. More than half of those surveyed said the information changed their overall approach to maintaining their health. Four in five said the information helped them better understand how to treat an illness or condition.

This article appears on FDA's Consumer Health Information Web page (www.fda.gov/consumer), which features the latest updates on FDA-regulated products. Sign up for free e-mail subscriptions at www.fda.gov/consumer/consumerenews.html.

For More Information

FDA Press Releasewww.fda.gov/bbs/topics/news/2008/NEW01918.html

Protect Your HealthJoint FDA/WebMD resourcewww.webmd.com/fda

FDA Co-Branding Policy Statementwww.fda.gov/consumer/cobrand_policy.html
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Date Posted: December 3, 2008